By attracting users with a helpful service, they engaged thousands of more people than they could by blasting content through a broadcast or group chat. WhatsCook is a prime example of creative WhatsApp marketing. The service also received a 99.5% approval rating. Over 13,000 people people signed up for WhatsCook and each user spent an average of 65 minutes interacting with Hellman’s chefs.
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Then a chef would whip up a unique recipe using the person’s available ingredients and teach them how to cook it using pictures, videos, and other WhatsApp features. It created recipes with the ingredients users already had.Īfter signing up for the service on their website, users would send a picture of their refrigerator's contents to WhatsCook. This wasn’t a service that just recommended recipes, though. In 2014, Hellman’s Brazil created WhatsCook, a live recipe service that connected people to real chefs. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns. Since WhatsApp isn’t conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging capabilities. How are marketers supposed to leverage the most popular messaging app in the world then? WhatsApp doesn’t sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. Most Popular Regions: Latin America, Europe, The Middle East, Southeast Asia, India, Russia, and Africa 5 Best Messaging Apps for Marketing in 2017 1) WhatsApp
Read on to learn how you can tailor your messaging app marketing for five different global messaging apps. Naturally, different countries and age groups prefer some apps to others. Marketers can now embed Live Chat on their website to provide customer service, send content to users, sell products, and advertise through the aid of Chatbots. Most messaging apps also let businesses use conversational marketing to connect with their massive, engaged user bases. Today, messaging apps have over 5 billion monthly active users worldwide. They draw users to the app more often and keep them there for a longer time. These added functionalities make messaging apps sticky. Now, within a single app, you can chat with your friends, communicate with brands, make calls, play games, consume content, buy products, and even call a cab. They kept innovating and evolved into apps for almost every digital interaction possible.
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Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs.īut messaging apps refused to be just another form of text messaging. My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Remember only being able to send 1,000 texts each month?
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